SEO stands for Search Engine Optimization, to explain in simple language it means to improve your site so that whenever people search for something on Google or any other search engine your website shows up on the result page.

There are several ways to increase the visibility of your website however one of the most efficient ways is SEO. In this age of personalization, SEO gives you the chance to answer the audience and resolve their problems additional to visibility and increase in traffic. This ultimately makes the audience more loyal to your brand and attracts a new audience.

You must be wondering how all this works, well search engines use bots to crawl on web pages and collect information that's registered in the search engines’ index which then is ranked by algorithms on certain factors that ultimately help the audience for a seamless search. The key is to understand the algorithms that rank your websites and increases brand awareness