Rich Media Service In Mumbai
Do you ever think why is the digital world so additive? That’s because everything is so interactive and engaging no one feels like taking their eyes off of it. The reason is everywhere, everyone in the digital world is now using “Rich Media”
Rich Media is a term used in the digital advertising world for an ad that includes elements like video, audio, and others altogether that encourage the audience to engage with the content better. Take a text ad that only uses words or a display ad that only uses pictures, in both you only use limited elements but with rich media, you can use multiple elements together like visuals with audio, text, infographics, and a live stream altogether!
Rich media service can really help companies get the strong responses from audiences that they are looking for. Such types of ads can be used for motives from as simple as generating clicks to more ambitious goals like brand awareness. It also helps you as a brand to stand out from your competitors cause it overall creates a better experience for your audience to remember you which ultimately accelerates the customer journey! Rich media also helps companies with deeper insights in the long run.
Let's talk about a few more never-to-be-forgotten rich media ads for a better understanding:
1) In many parts of China and the USA, mind-bending, real-life billboards are being used that use 3D technology (https://www.youtube.com/watch?v=NhYc1cfP-Kg&ab_channel=midnightrose)
2) With Metaverse trending, brands like Gucci and others have put up ads in the metaverse and not just ads but full-fledged runway shows for their audience.
With an increase in technology, rich media becomes more and more useful for brands and we hope this article could clear out a few things about rich media!