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When a recession comes don’t stop advertising

Now, thanks to Covid-19, what we have on our hands is a market as bearish as any in the last 70 years. But as Winston Churchill once remarked, do let a good crisis go to waste. The economic uncertainties of a world in lockdown could provide bold marketer with opportunities.

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Creativity in a World of Data: Learning for New Adtech

In a climate of ever-increasing regulatory pressure, and with the impending future of a cookie-less world, it is important that we in the digital advertising industry review our relationship with data and evaluate how we can improve on our understanding of this deep and complicated..

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Ad tech the best place to learn about marketing technologies!

Ad tech, a phenomenal event for digital advertising and technology conferences specially organised for the marketing professionals was held at New Delhi in early 2018.Conferences are always a pool of knowledge and the best place to improvise our skills, and Mobilogi